The best UGC platforms reduce the friction to become a star and key in on one's innate desire to get paid, laid, or made. Examples include TikTok (reduces the friction to be a YouTuber), Onlyfans (reduces friction to be a pornstar), and Substack (reduces the friction to be a writer).
Let's start with a few definitions.
UGC (User-generated Content) platforms rely on user-created content at the core of their product. Reddit, YouTube, TikTok, Instagram, Clubhouse and many of yesterday and today's most popular apps are UGC platforms. They are distinct from proprietary content sites like The New York Times, Buzzfeed, and the like.
Stars we will simply define as something one wanted to be as a child or adult. Stardom, in this sense, may not come with a ton of fame (astronaut, radio host) but would come with a huge sense of fulfillment (teacher, real estate agent).
Paid is one's desire to improve economic status and provide for ourselves and loved ones.
Laid is one's desire to improve the likelihood of having sex.
The table below covers examples of today's and tomorrow's products, the stardom they reduce friction to achieve, and the human desires they tap into. The way to read the below table:
TikTok is reducing the friction to be a
YouTuber (an occupation only recently legitimized). Being a YouTuber keys in on one's desire to get
|Star / Occupation||Human desire||Products in this space|
Twitch, Popshop, TikTok Live, Instagram Live, YouTube Live, Stream.club
Commonstock, Public, Robinhood
Talk show host
OG Instagram, VSCO
Digital art collector
Superrare, Nifty, Foundation
Substack, Medium, Linkedin?
Talent Agent / Manager
Radio show host
Politician / Activist
Real Estate Agent