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The best UGC platforms reduce the friction to be a star

Jan 2021 • Zack Hargett • View on Twitter ↗️

TL;DR

The best UGC platforms reduce the friction to become a star and key in on one's innate desire to get paid, laid, or made. Examples include TikTok (reduces the friction to be a YouTuber), Onlyfans (reduces friction to be a pornstar), and Substack (reduces the friction to be a writer).

Definitions

Let's start with a few definitions.

UGC (User-generated Content) platforms rely on user-created content at the core of their product. Reddit, YouTube, TikTok, Instagram, Clubhouse and many of yesterday and today's most popular apps are UGC platforms. They are distinct from proprietary content sites like The New York Times, Buzzfeed, and the like.

Stars we will simply define as something one wanted to be as a child or adult. Stardom, in this sense, may not come with a ton of fame (astronaut, radio host) but would come with a huge sense of fulfillment (teacher, real estate agent).

Paid is one's desire to improve economic status and provide for ourselves and loved ones.

Laid is one's desire to improve the likelihood of having sex.

Made is one's desire to improve social status. Eugene Wei's Status as a Service and Julian Lehr's Signaling as a Service go into depth on how I will define becoming "made."

Examples

The table below covers examples of today's and tomorrow's products, the stardom they reduce friction to achieve, and the human desires they tap into. The way to read the below table: TikTok is reducing the friction to be a YouTuber (an occupation only recently legitimized). Being a YouTuber keys in on one's desire to get paid, laid, and made.

Examples of products reducing the friction to be a star

Star / OccupationHuman desireProducts in this space
Streamer
PaidLaidMade
Twitch, Popshop, TikTok Live, Instagram Live, YouTube Live, Stream.club
YouTuber
PaidLaidMade
TikTok
Music producer
Made
Mayk, Voisey
Pornstar
PaidMade
Onlyfans, Sunroom
Writer
PaidMade
Substack
Investor
PaidLaidMade
Commonstock, Public, Robinhood
Talk show host
Made
Clubhouse
Digital artist
Made
Spline, Vectary
Dancer
LaidMade
Steezy
Teacher
PaidMade
Teachable, Podium
Beauty influencer
PaidMade
Supergreat
Entrepreneur
PaidLaidMade
Y Combinator?
Fashion stylist
Made
Combyne
Photographer
Made
OG Instagram, VSCO
Podcaster
Made
Anchor (Spotify)
Digital art collector
PaidMade
Superrare, Nifty, Foundation
Thought leader
PaidMade
Substack, Medium, Linkedin?
Talent Agent / Manager
PaidLaidMade
Indify
Radio show host
Made
Podcasting
Professional gamer
PaidLaidMade
Metafy (coaching)
TikToker
LaidMade
Model
PaidLaidMade
Professional athlete
PaidLaidMade
Commentator
Made
Videographer
Made
Politician / Activist
Made
Real Estate Agent
PaidMade
Architect
PaidMade
Interior designer
PaidMade
Comedian
PaidLaidMade
Software Engineer
Paid
3D artist
Made