When cars are fully-autonomous, you'll want a superpower to reach your destination faster

Think of Rush Mode like having a super power in your car today

Rush Mode is a concept to get you places faster when vehicles are fully-autonomous. When vehicles communicate with one another (v2v), you will effectively be able to change the behavior of other cars to let your car drive more aggressively and reach your destination faster.

Think of Rush Mode like having a super power in your car today — a way to make other people stop for you, make red lights turn green, and ultimately reach your destination faster.

A few points to call-out before diving in:

  • Level 5 autonomy. Rush Mode works best when all cars on the road are fully-autonomous and vehicle-to-vehicle communication is extremely reliable.
  • Pay to play. Rush Mode is quite expensive to use. This helps deter people from using it and helps raise money for better infrastructure in the community. You can equate this fee to tolls and express lanes charges on today’s highways.
  • Limited supply. The number of times you can use Rush Mode is limited. This prohibits people from using it as their primary method of transport which would in-turn cause a poor experience for other riders.

Storytelling as a way to communicate a vision

The story below is intentionally vague and focuses on the benefits of the experience but not how those benefits are realized. Storyboarding, one form of storytelling, can be a powerful way to communicate a vision and is practiced at Disney and Airbnb among other great design-led companies.

“…a product story shouldn’t be overly prescriptive about how to realize that future. Every team involved — designers, developers, marketers, ops — will have to use their own domain expertise and judgment to deliver on their end of the work. The product story should inspire and inform but never dictate.” — DesignBetter.co

Our story follows Greyson one morning on his way to work

Greyson oversleeps on the day of his big presentation. How will he make it on time?!

His autonomous vehicle is waiting outside to take him to work.

His car estimates his ETA later than he needs to arrive. If he doesn’t make it on time, he’ll face serious consequences at work.

He activates “Rush Mode” — something that he can only use twice per-month and that costs $5 per-mile. This is his best chance at being on time.

Grayson’s car communicates with other cars that he is in Rush Mode. This changes the behavior of other self-driving cars and lets Grayson’s car drive more aggressively.For example, Hayden’s car is at a 4-way stop. Although she arrived first, her car stops and lets Grayson speed through the intersection.

While Hayden has to wait, she doesn’t mind because she only waits 30 seconds and knows the money made from Rush Mode help build better infrastructure in her community.

Grayson makes it to his presentation on time thanks, in-part, to Rush Mode!